In August, visitors on way to Cape May — again

Special to the Star & Wave

The peak of the summer is here in Cape May, with temperatures in the 80s and nary a parking spot in sight.

August Sunset. CapeMayRachel©.

The massive increase in summer population has Cape May bustling with activity from out-of-town visitors.

Year after year, both newcomers and return guests find themselves back in Cape May for vacation. Stores, restaurants and motels all see repeat guests return to spend another vacation in Cape May.

Even the most adventurous of travelers have a favorite destination. Perhaps that explains the phenomenon of people returning here, summer after summer. Emotional attachments to Cape May are evident when guests return not only to the city but to the same property.

Visitors enjoy noticing what has changed around the city, including shops that have closed and the new ones that have taken their place. Finding what is new in town is always a surprise for return vacationers.

It’s not vacation until you’ve had your coffee

Coffee fanatics noted that Café Buongiorno closed at 414 Washington St. and a familiar Cape May Staple, Coffee Tyme, opened a new store in its place.

Coffee Tyme greets their return customers over the span of the summer season, especially now in its two locations.

“We have return customers for every week in the summer,” Coffee Tyme owner Jesse Lambert said. “I actually have some customers memorized.”

In addition to the new location, the flagship Coffee Tyme remains at 315 Beach Ave. Both shops have new products available.

“We just got our metal straws back in stock and they are already selling fast,” Lambert said.

Creating connections with customers is a special way to connect with people, making for a strong business and memorable experience among travelers.

A vacation in Cape May is easy, but choosing where to stay is arguably the most important aspect of a vacation.

The Victorian Motel, located at 223 Congress Place, finds that their clientele is largely repeat customers.

“Cape May is a comfort zone to a lot of people who have a nostalgic connection with returning here,” Victorian Motel Manager John Cooke said. “Many people we speak with, consistently refer to Cape May as their happy place. It might account for the 75-80 percent repeat clientele which the hotel enjoys.”

Return guests to the Victorian Motel choose it for the prime location at the end of the Washington Street Mall. The motel is one block away from the beach and has a pool. In 2017, the Victorian Motel was voted best kid-friendly accommodation by’s “Best of Cape May” contest.

“We’ve watched several generations meet each year for the same week,” Cooke said. “As well as watching the teenagers of many families grow up around the pool each summer. The guests refer to themselves as beach families.

A passport full of stamps is desirable to those who love to travel, but for others, beach chairs and sunblock fill the car with a familiar feel and smell of the start of vacation.

The emotional attachment to Cape May is more than love for the town, extending to the businesses and experience. Returning to the same place has benefits; it’s not just a redundant vacation. For some, summer isn’t truly done until a vacation is had in Cape May.


Rachel Shubin lives in Cape May, New Jersey, where she works as a freelance writer for the Cape May Star & Wave Newspaper, Ocean City Sentinel, Cape May Magazine, and LifeSavvy Media. Rachel also performs social media management for a variety of clients. Rachel’s previous work experience includes writing for the Cape May Star and Wave Newspaper and its sister publication, the Ocean City Sentinel. Rachel writes special projects for the newspaper as well as covering a variety of beats including municipal meetings, human interest and a series on millennials. Additionally, she worked as a content marketing coordinator at the Cape May County Herald Newspaper. She also has two years of front desk experience from working at the Victorian Motel in Cape May. Rachel graduated from George Mason University in 2016 with a B.S. in communications and a concentration in journalism. She wrote for IV Estate, George Mason University’s student newspaper. Rachel's passion projects include blogging on Cape May Rachel and previously Sandpiper Cat Blog. Rachel is an associate member of the Cat Writers’ Association. Previous written archive includes Tote Magazine, CWA Meow Newsletter, The Fairfax Patch, Lost Dog & Cat Rescue Foundation Newsletter, W.T. Woodson Cavalcade and The Pennant Magazine. Rachel can be contacted at

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